These days, even content marketers should learn how to write web content for SEO. That is a major responsibility of any digital content professional. Are you one of those content marketers who don’t know where to begin? In what ways can you make your website content SEO friendly?
Once you have finalized the right keywords to use for your content, it’s finally time to decide on placement. This is an important step towards effective SEO content writing. You need to effectively integrate specific keywords into your content to drive traffic for years to come.
Here are some helpful SEO content writing tips.
- Include your keywords in your headers.
Always incorporate keywords in your H1, H2 or H3 tag. Google looks at header tags when crawling your content. This is how seo agency conducts seo campaigns. By including your main keyword in your header tags, you can let Google know that that specific keyword is also the primary topic of your website content.
- Write your meta description well.
Meta descriptions are very important pieces of website information. A meta description is the primary thing every searcher has on hand when deciding whether to click on your website content, or choose a different one in the search engine results page. Always put your keywords in there so your searchers will know that what you have published aligns with the details they are looking for.
- Don’t forget to update the alt tags of your images. Always include your main keyword!
Include images in your content and make sure to update their alt tags. Your main keyword should always be there. Trust me, this action plays an important role in driving in good click-through rates. In turn, good CTR can boost your website pages’ SEO rankings.
- Seed your LSI terms and keywords in your website content.
Always incorporate your keywords and LSI terms in your blog articles. I’m sure you would want to include your important keywords multiple times on a particular webpage, but keep in mind that overusing them can hurt your website content’s chance of having a higher ranking.
- Make sure that your main keyword is in your website URL.
You need to put your main keyword in your website URL. As much as possible, include it close to the root of your URL to help bolster its SEO strength. However, if your keyword is a phrase, don’t include “stop words” such as “of,” “a,” “the,” etc.
Use Reliable Tools and Platforms to Make Your Life Easier
There are many platforms out there that can browse your website content, and check if it’s optimized well.
Are you a WordPress user? If yes, then Yoast is a highly recommend plug-in you can use. It can help you ensure that your blog content is fully optimized for search.
Are you operating on Google Docs or a different CMS? Go ahead and look for a plug-in that you can download. Technology can help you save lots of time.
What is that one thing you shouldn’t do? Keyword Stuffing!
Before, website owners stuff as many keywords as possible into their blog content. Whether or not it made sense, it actually worked.
At present, however, content marketers and SEO professionals know that you need to produce quality website content that answers the questions of every Google searcher. SEO is about optimizing for the audience, not for the search engine.
Use relevant keywords and optimize your website content well. If you do so successfully, Google will reward you by ranking your website content, so it can be easily found by your potential readers.
Keyword stuffing? It’s a big no no. How to make sure you are not keyword stuffing? After writing your blog post, search for your keywords through “search-and-find.” If the entire document lights up like a Christmas tree, then, it’s pretty obvious that you’ve overused your keywords.
Just continue learning about, and practicing good SEO content writing. In time, you will gain the organic website traffic your killer content highly deserves